Pen-name – help or hindrance?

[First posted on Goodreads January 2014]

Sam Kates is a pseudonym. When I first decided to self-publish a collection of short stories almost a year and a half ago, it wasn’t a question of whether to use a pen-name; only which pen-name to choose.

Life is full of unexpected contradictions. Here’s one that some writers may recognise. I deeply desire making a living from writing fiction – to be paid to do what I most enjoy, thus freeing me to do it more… It must be like the starry-eyed schoolboy who signs a professional football contract and suddenly finds himself sharing a changing room with his heroes. Yet that dream can become reality for a writer at almost any stage of his or her life. I’m way past the age where Liverpool would be interested in me (even – in my dreams – were I good enough), but at 49 I’m not too old to become successful as a writer. And yet, I have no desire to seek the limelight, to become even moderately famous – not as me, the real me anyway.

So here’s that contradiction (no, I hadn’t forgotten): I want to be a successful author of fiction, yet I don’t seek fame. Hmm… becoming successful in most fields of the arts requires the artist to become well-known. In the field of literature, this means the author’s name has to become familiar to readers. There are way too many indie authors out there – the more well-known a writer’s name becomes, the more visible he or she will be among the milling masses. To use a more business-like expression: it’s about building a brand. So, success without a modicum of fame? Ain’t going to happen.

Going with a pseudonym was, therefore, a non-brainer. There were other reasons, such as being the sort of reserved person hopeless at blowing his own trumpet (it’s a lot easier to promote Sam Kates than it would to be to promote me), but the overriding one was to impose a degree of separation between writing and my private life.

By and large, then, having a pen-name has been a help. Today, for the first time, it became a hindrance. The local newspaper had agreed to run a feature about my new apocalyptic novel, The Cleansing. The reporter who interviewed me e-mailed this afternoon to say that his senior editors would only publish the piece on condition that they used my real name. After a little soul-searching, I told him that I didn’t want to proceed under that condition. Some of you might be thinking, “Fool! You’ve just given up some free advertising!” and you’d be right. My publishers, when they find out, may be displeased, though I think (hope) they’ll understand. But I’m certain I’ve made the correct call.

Not that my real name is a great secret. Anyone who knows me knows I write under the name Sam Kates. Anyone with a little computer savvy who can be bothered could probably find my real name online within minutes. But given what I said above about why I used a pen-name in the first place, to start announcing my real name to the world (or at least this small part of it on the edge of the South Wales valleys) seems self-defeating and more than a little hypocritical. If that means I’m going to miss out on promotional opportunities, (with apologies to my publishers) so be it. I’ll just have to work harder at other methods of promotion and, more importantly, writing books that readers find entertaining.

Hindrance or not, Sam Kates is rolling up his sleeves…

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