Today I’m delighted to host Cindy Tomamichel, who is going to say a little about organising ourselves for best effect. For more, much more, pick up Cindy’s recent release The Organized Author. It contains a great deal of useful information, especially for the newer writer who might be finding the sheer volume of stuff they need to do to organise themselves daunting, if not overwhelming. Over to Cindy…
Organised Authors Have More Time
New authors often struggle with the expectation of having an author platform. Stories of publishers demanding thousands of followers, countless blogs giving advice on how to build and grow it, and a never-ending avalanche of marketing tasks. Is it possible to do all the things and continue to write?
The short answer is no. No one can be on every social media channel, market, blog, send out fascinating newsletters and hobnob with influencers. Not if you are actually doing any writing!
However, while being an anti-social hermit may have its attractions, there is no denying some sort of effort is needed to attract readers. There are ways to make it less of a timesuck – and that is to be organized. Today I’ll provide my two most helpful tips for authors overwhelmed by the demands of being a modern internet author.
1. One file to rule them all.
Make a file for all your most-used links, book blurbs, book-buy links, author bio, social media profiles, hashtags, blog URL’s etc. If you tidy it with headings and/or tables, this will be a document that will save endless bookmark hunting, and save a great deal of time in the long run. Make it easy to access with a shortcut on your desktop or pinning it in Word.
2. Review once, share everywhere.
Creating new content can be a nightmare of coming up with new ideas, crafting graphics, writing it, then posting and sharing it around. Make it easy on yourself by using the reviewing platform tools. For instance, most people have a slightly different audience for Facebook, Twitter, Goodreads, and BookBub. So write a review of a book you enjoyed – don’t do this for books you hated as no one is going to thank you for it, least of all the author.
So with one review copy, put it up on Amazon as a courtesy to the author. Then put it up on Goodreads, which is then shared to all your friends on the feed. Take advantage of the tweet and post buttons on Goodreads, adding hashtags and tagging the author. If you then go to BookBub, this recommendation is emailed to all your followers, reminding them you exist, and that you read the same interesting stuff they do, and maybe they might like your books. After this, if you have a blog, you can use it, and when published, use the book image to add it as a pin in Pinterest. As a last effort, the book image can be added to an Instagram story. It can go in your newsletter as well.
So from one bit of written content you have refreshed audiences and your platforms on potentially eight places. By tagging the author, you increase your influence and they may share your books. If it is a book in your genre, you may garner fresh readers who are fans of that book. Best of all, because most of it is copy-paste, it takes up little time.
Cindy Tomamichel is a multi-genre writer. Escape the everyday with the time travel action adventure series Druid’s Portal, science fiction and fantasy stories or tranquil scenes for relaxation. Discover worlds where the heroines don’t wait to be rescued, and the heroes earn that title the hard way.
Cindy Tomamichel is also the fiendish mind behind the empire of The Organized Author. She is bent on world domination … hmm, sorry, did I say that out loud? … making life easier for authors by sharing tips that can streamline their author platform.